I was recently invited to write a guest post on the fantastic medical-education and pediatrics-focused blog Pediatric Career, edited and written (with the exception of guest posts) by Terry Kind. She is the Director of Pediatric Medical Student Education at Childrens National Medical Center and has written extensively on the role of social media as a communication tool not just in the provision of medical care but also in medical education. (She is very active on Twitter and can be found at @Kind4Kids.)
The basis of social media is the social interaction, something that sometimes gets lost in battles for retweets and followers and ads and pageviews. My own fellowship application success (indeed the timing of the whole process) was due in a major way to human interaction--to true scoial networking. I explain this in a two-part post, the first part of which is up at her blog. An excerpt follows:
We obviously have choice in our career paths, choices in where we apply, and even some influence over where we match. But it is different from the regular job market. The Match, and its computer-based assignment of slots in training programs, appears to remove human decision, choice, and influence from the process. Yes, we interview, and yes we are more than the collection of numbers on our applications, but ask anyone who has gone through a traditional job application process --where you compare multiple offers on factors like salary, benefits, job environment-- and it is absolutely different. However, as I discovered when going through my own training path, there is much more of a human element than I at least had ever realized, a human element that can truly determine your future career.